
ChangYou.com (US) Inc., the US subsidiary of ChangYou.com Ltd (NASDAQ: CYOU), Asia’s leading online game developer and operator, today announced the Open Beta launch of its first MMORPG title in the U.S. DRAGON OATH, which has successfully run in Asia for three years and boasts 75 million registered players and has smashed records in the eastern markets reaching near 1,000,000 concurrent players at any given time. Players are invited to sign up for the U.S. open beta on the official site at www.dragonoath.com and explore the number one martial arts game in Asia!
“Our strategy for success,” said Martin Tan, General Producer of ChangYou.com (US) Inc, “is we want to merge eastern and western markets, to find the line upon which both sides will walk and enjoy. One of the first things we did was to examine DRAGON OATH and see how it compared to other Free-2-Play games in our space. So we started looking through the features list to see what set us apart from our competitors. At around feature 181 – we realized we probably will have one of the most content rich MMOs on the market…”

After a brief re-development of DRAGON OATH, the game will be the first title brought from ChangYou.com (US) Inc. to the USA and will be used to build a platform for launching further titles to Western audiences. During the Closed Beta period since Sept. 24, DRAGON OATH had more than 20,000 participants and the feedback from users has been overwhelmingly positive.
Western MMO Veteran Steven C. Wade says the Open Beta “was a great success”. “We achieved all of our internal goals and because we are not only the publisher, but the developer we worked very closely with our testers to change a great deal of game functions to help bridge that canyon between western and eastern players,” he said.
DRAGON OATH is a five-year labor of love by over 500 top programmers with a $200 million total investment. What was brought to the U.S. market is an ultimate version after three years of constant developments and updates in Asia. Enhanced features are introduced every week and expansion packs every month. DRAGON OATH will open its world to all players and give them a chance to experience the rich martial arts and game-play in its entirety this November.
[...] ChangYou US today told Hiplayers.com that they have a new Dragon Oath video uploaded, which depicts how low level players between Level 10 and Level 19 explore the [...]
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Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..
Matt Hanson
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